Another food truck rally is rolling into downtown Wilmington. Meantime, chef Keith Rhodes of well-known Catch restaurant is working on another food truck, and yummy Mex food truck La Bella Airosa is so successful it’s adding a restaurant to its food truck business!
Five food trucks are scheduled to compete in the third Truck-A-Roo, an event that lets diners vote for their favorite food truck.
Truck-A-Roo organizer Pipeline Event Management of Wilmington announced the latest date, scheduled 4 to 8 p.m. Nov. 2, 2013, at 101 N. Front St. in downtown Wilmington.
As with the previous two Truck-A-Roo rallies, the first in November 2012 and the second in June 2013, diners purchase a “sample ticket,” which costs $12 in advance or $15 at the gate. Ticket holders may try fare at each truck and then vote for their favorite taste.
The public needn’t purchase a ticket to attend Truck-A-Roo. Admission to the event, which includes beer sales and live bands, is free. Attendees who do not have tickets may purchase food from each truck.
Look for a new food truck on the horizon!
Catch owner/chef Keith Rhodes is promising “hot chicken” and “sexy wings” on his approaching Wing Star food truck. The bright orange truck’s slogan is “Party Like a Wing Star!” Rhodes reported that he is still upfitting the truck, which he said is “coming together.” He has not announced a debut date.
Some restaurants have jumped on the food truck trend for catering. P.T.’s Olde Fashioned Grille is among them. The local burger chain’s truck is “used exclusively for parties, corporate events, private events, and lunch at the office. This food trailer is fully functional to cook our famous burgers, chicken sandwiches and fries on site!” according to the P.T.’s website.
Other trucks have inspired new restaurants. Recently, the owners of two trucks named La Bella Airosa purchased the 3500 N. Kerr Ave. building that once housed Pearl’s Seafood and Catering.
With around 7,000 square feet, the brick-and-mortar restaurant is large enough for 150 people, said Erik Romero, who operates the La Bella Airosa trucks with his parents and two brothers.The restaurant, of the same name as the trucks, will allow the family to expand the menu and offer more of La Bella Airosa’s current menu favorites such as tamales, which are served on Friday. Get there early, as service starts at 11 a.m. and the tamales are usually gone by 2 p.m., Romero said.
“Our speciaty is making everything from scratch: handmade tortillas, sauces homemade, everything pretty much fresh,” Romero said.
The mobile units will continue to operate when La Bella Airosa the restaurant opens in a few months, perhaps before the year’s end, Romero said.
One La Bella Airosa truck serves lunch and dinner in a parking lot on north Market Street, between Lullwater Drive and New Bern Street. The truck stays there late into the night on weekends.
The other truck parks near Wilco Hess and Intrepid Hardward on U.S. 117, near the N.C. 210 intersection at Rocky Point., Romero said.
The Romeros hail from the town of Pachuca, in the central Mexican state of Hidalgo. The windy town’s nickname is La Bella Airosa, or The Windy Beauty, Romero said.